Meet the Team

Hi, I’m Queenie Wu, Founder of Incremento. I’m an affiliate marketing consultant and product leader based in the UK, passionate about helping purpose-driven companies grow.

10+ Years Scaling Global Brands

  • At Klook, I grew the affiliate program from the ground up. managing a USD$150M+ P&L and expanding the business into 7+ new markets

  • At Viator (a Tripadvisor company), I shaped the affiliate product strategy, launching innovative tools that empower partners and creators to drive growth

  • My background blends strategy, marketing, product, and business development, with deep experience in travel and across APAC, EMEA, and the US

What You Can Expect From Me

  • Straightforward & Transparent
    You’ll always know where things stand. Clear, honest communication is my baseline.

  • Efficient
    I am a problem solver. I make complex things actionable. I also like systems and automations.

  • Collaborative Partner
    I work as an extension of your team. Your success is my priority.

  • Growth-Minded
    I encourage experimentation and adapt quickly to drive progress.

  • Empowering Leadership
    I help internal teams build confidence and capability for long-term independence.

  • Results-Driven
    I focus on outcomes that align with your business goals - both short-term wins and long-term growth.

What draws me to affiliate marketing is its potential to create genuine, win-win partnerships. I see it not just as a marketing channel, but as a way to build trust, grow brand awareness, and drive long-term, sustainable growth.

I understand how confusing it can feel at the start. But I also believe that with the right structure and support, affiliate marketing can be one of the most impactful and rewarding parts of a business’s growth journey.

Ready to grow your business?

Trusted for Growth; Respected as Contributor

“What set Queenie apart was her ability to focus on what truly mattered. She didn’t just chase activity - she identified the levers that would move the needle.”

— Anita Ngai, Former Chief Revenue Officer, Klook

“Queenie brings strong strategic mindset and cross-functional alignment. She has a rare ability to guide teams toward clear, actionable solutions - a key asset in high-growth environments.”

— Kevin Kam, Former Chief of Staff, Klook

“Queenie played a key role in growing our affiliate revenue, especially across APAC and direct partnerships. Her strategic leadership delivered consistent year-over-year growth and helped turn affiliate into a core revenue driver.”

— Motty Sasson, Former Senior Director of Partnerships, Klook

“Queenie is a solid and competent partner. She brought structure, set clear expectations, and worked closely with the team to keep things moving. It was a pleasure working with Queenie.”

— Douglas Miguel Oliveira Silveira, Former Technical Manager, Viator

Let’s Talk

Interested in working together? Got more questions? Share your thoughts and we will be in touch shortly.